Your story is your strategy.

Founder of The Storywell Studio helping business owners uncover their personal brand story

What Happens When You Stop Fitting The Room.

Because your story isn’t a liability — it’s your leverage.

I’d been seeing it for years.
But I first noticed it in myself.

I went to college, earned the degree, even did the internship — and then I became a mom.
A stay-at-home mom. An opportunity I’m deeply grateful for.

What I didn’t see coming was the identity crisis waiting on the other side of something I wanted so profoundly.
How can you love something so precious and still feel lost inside of it?

After each of my four children were born, I noticed a pattern.
Once the newborn fog lifted and I started coming up for air, I’d feel a pull — a quiet whisper to tack an “and” onto my title as mother.

Then, like a breadcrumb, I landed a job as a storywriter for professionals.
Words have always poured out of me easily (ask anyone — where’s the off button, right?).
But this work felt different. Helping people blend the résumé with the real life — it felt like coming home to myself.
A self I wasn’t sure still existed.

Fast-forward — more babies, more identity struggles, more guilt for wanting more.
And then, courage.

I decided to step back into the professional world.
But how do you walk among entrepreneurs and executives after nearly a decade in your own little bubble of diapers, dishes, and bedtime stories?

One night, while updating my résumé — trying to translate motherhood into marketable bullet points — I felt that familiar ache.
So much of who I am couldn’t fit into tidy metrics or polished lines.

That’s when it clicked.

The very thing I was wrestling with — this tension between who we are and how we present ourselves — was the same thing I’d seen in others for years.
Leaders who build boldly but speak softly about what shaped them.
Professionals who flatten their edges to sound polished and proper.

And there I was, doing the same thing.

But I didn’t want to shrink to fit any mold.

That night, The Storywell Studio was born — a place to help others embrace their story as the very thing that sets them apart from all the noise.

Because I believe you don’t have to trade authenticity for authority.
You can be polished and real. Strategic and human.

Connection will always be the superior form of marketing.
And connection starts with story.

The Storywell Studio helps professionals elevate their messaging through personal storytelling — so your words build trust, depth, and distinction.

Don’t just tell people you’re good at what you do.
Show them — through story.

I Want To Know More